India’s startup map is shifting. It’s not just metros anymore.
From Zoho’s rural experiment in Tenkasi to CarDekho’s rise from Jaipur, Tier 2 and 3 cities are proving innovation doesn’t need a metro address.
Funding to these hubs has surged ~200% in two years, with startups enjoying stronger unit economics and higher talent retention.
With digital infrastructure and local talent fueling growth, the next big Indian startup could come from a city you’ve never heard of.
What's your take on this geographic shift in startup activity? Have you noticed more innovation happening in smaller cities? Share your thoughts below! 👇
#IndianStartups #Tier2Cities #IndiaGrowthStory #MotilalOswal #IndianStartups #Tier2Cities #IndiaGrowthStory #MotilalOswal
Posted On: 29 Oct 2025 3:04 PM