Amul didn’t win by maximising margins.
It won by building trust, empowering millions of farmers, and scaling through volume.
One unified brand. Millions of producers. A model that transformed rural India while creating one of the strongest FMCG businesses in the country.
That’s what makes Amul powerful — and incredibly hard to replicate.
Can this cooperative model work in other industries too? 👇
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Posted On: 25 May 2026 7:01 PM