India's Gen Z represents the largest economic influence shift in the country's modern history.
With 377 million individuals controlling $860 billion in spending decisions despite limited employment, they're redefining how families make purchase choices across categories from footwear to travel.
Their preference for physical retail over digital, combined with financial discipline, challenges every assumption about these young consumers.
Yet only 15% of companies have strategies to engage them, missing a market that will grow to $1.8 trillion by 2035.
The generation that influences today's spending will directly control tomorrow's economy.
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Posted On: 26 Nov 2025 6:30 PM
