India’s creator economy is now a ₹20,000 crore industry driving ₹3.5 lakh crore in spending, powered not by celebrities, but by micro-influencers.
With 88% preferring local language content, regional creators are reshaping purchase decisions from beauty to tech. Gen Z drives this change with 72% seeking shopping inspiration from creators.
Backed by an ₹8,300 crore government push, this shift from aspiration to authenticity is building a uniquely Indian model of commerce, spanning live shopping, virtual gifting, and beyond.
Have you bought something based on a creator's recommendation? Share your thoughts below! 👇
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Posted On: 03 Nov 2025 6:30 PM