Marico’s 4700BC acquisition isn’t just about popcorn — it hints at a bigger shift in how FMCG companies are evolving.
As younger consumers move towards premium, “healthy & cool” brands, traditional players are adapting — not just through scale, but through identity and relevance.
This raises an interesting question:
Are these acquisitions creating real innovation… or simply chasing trends? 🤔
What do you think — smart strategy or trend-following? 👇
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Posted On: 12 Apr 2026 6:30 PM