The fairness cream era is OFFICIALLY over! What we're witnessing isn't just a brand name change, it's a complete cultural shift worth billions.
Indian men are finally embracing confidence over complexion, self-care over skin tone.
From $2.3 billion today to nearly $4.3 billion by 2033, this market transformation is being driven by Gen Z and millennials who want grooming products that make them feel smart, confident, and authentic - not just "fair."
The ripple effects? Brands are scrambling to reposition, develop new product lines, and tap into Tier 2 & 3 cities where this mindset shift is accelerating fastest.
The future belongs to companies who understand modern masculinity well.
What male grooming products do YOU think India needs next? Drop your thoughts below! 👇
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Posted On: 27 Jun 2025 7:06 PM
