The Indian telecom is about value creation. While Jio boasts 488 million users, Airtel's strategic approach reveals something fascinating.
Their ARPU advantage is widening with 18% growth versus Jio's 12%.
As the market matures, we're seeing the shift from acquisition to retention. Airtel's 99.9% active user rate versus Jio's 95.7% proves keeping customers engaged matters more than just adding them.
It shows that in saturated markets, the ones that create the most value per customer, are the ones winning.
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Posted On: 27 Oct 2025 3:18 PM