They didn’t just acquire brands.
They acquired a routine.
₹450 crore. ₹195 crore.
That kind of money isn’t for “maybe.”
It’s for “every month.”
Men’s grooming has moved from curiosity to commitment.
From trying once… to buying again.
And when behaviour becomes habit, valuations follow.
#MensGrooming #ConsumerShift #BrandStrategy #FMCG #MotilalOswal #MensGrooming #ConsumerShift #BrandStrategy #FMCG #MotilalOswal
Posted On: 16 Feb 2026 11:26 AM