Fragrance in India is no longer about occasion.
It’s becoming a daily identity layer.
And that’s what makes it a perfect D2C category… high margins, strong storytelling, and the
potential for repeat behaviour.
But with low entry barriers,the real competition isn’t product quality.
It’s who can build the strongest consumer habit.
Do you think fragrance brands can build real loyalty, or will this market stay highly
fragmented? 👇
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Posted On: 23 Jul 2026 7:30 PM