Motilal Oswal Financial Services Limited

While urban markets are cooling down, India's Tier 2 & 3 cities are experiencing an EXPLOSIVE consumption boom that smart brands are racing to capture. From Tanishq's jewelry flying off shelves to quick commerce platforms like Blinkit expanding aggressively, the data makes it clear. These emerging markets aren't just driving value retail — they're powering PREMIUM growth too! With stores breaking even in just 12 months (compared to 18-24 in metros) and consumers hungry for aspirational products, we're witnessing the democratization of India's consumption story. Question is: How are you gearing up for this rising trend? Let us know in the comments! #Tanishq #MetroCity #Consumption #MotilalOswal #Tanishq #MetroCity #Consumption #MotilalOswal