The rise of bank branches amid digitization isn't a contradiction – it's a strategic evolution. While UPI and internet banking powers our daily transactions, banks know that trust is built in-person.
This "phygital" approach represents India's unique financial development path. Unlike Western markets where branches are disappearing, our banks are using physical presence as launching pads for digital adoption.
SBI's data shows digital adoption increases 37% when customers are onboarded through branches first.
What's your experience? Do you still visit bank branches or handle everything through apps? Let us know in the comments!
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Posted On: 30 Jun 2025 2:14 PM