India has a massive population, yet less than 1% of Indians have a gym membership. The opportunity is huge, but scaling gyms nationally is far harder than it looks.
Cult.fit cracked a scale that most fitness chains in India couldn't. By building density, standardised experiences, and habit-led fitness, it evolved into India's first true fitness network. Now, as it eyes a $2B IPO, the real test begins.
Do you think Cult.fit's model can scale profitably beyond the top cities? Let us know 👇
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Posted On: 26 Mar 2026 5:01 PM